Digital Rights Management >>
NationalNet, in conjunction with Objectcube (a leading provider of digital rights management solutions), can provide you with a leading Digital Rights Management (DRM) service. With the proliferation of piracy across the Internet, DRM is poised to play an important role in the delivery of your content. This exciting service is available to those who wish to increase profitability, protect copyrights and content and expand their market presence.
What is NationalNet DRM?
The NationalNetDRM system provides a state of the art digital rights management solution that empowers you to encrypt audio and video media files with an associated application that gives you control of the content long after the surfer has downloaded it. You have the power to manage how, when, and under what circumstances the user may utilize the content. NationalNetDRM provides you with the ability to develop specific restrictions so that anyone may download the content, but it may be opened only if certain pre-determined conditions are met. You control the conditions. This power opens a world of possibilities for protecting and marketing your content.
NationalNetDRM Protects Your Content
DRM is currently viewed as the best solution to stop copyright infringement and outright theft of content. For example, if your website offers videos, you may wish to protect those videos so that only valid members of your site may watch them. The proprietary NationalNetDRM system launches an application that requires the surfer to provide a User ID and Password before playing the video. This User ID / Password combination will be validated against your member database so that only active members may watch the movie. NationalNetDRM is an excellent tool for protecting your valuable content and encouraging potential customers to join your site to see and enjoy your content.
NationalNetDRM Provides Endless Marketing Possibilities
In addition to protecting your content, NationalNetDRM is an excellent marketing tool. Let's say that one of your videos is being shared among the various P2P networks. While most people view this as lost money, NationalNetDRM has turned this into a marketing breakthrough and provides a solution for you to capitalize on this opportunity. NationalNetDRM offers numerous applications that allow you to target your advertising.
Our clients actually release and promote their videos to the P2P networks solely for marketing purposes. These videos are of course protected by NationalNetDRM, but the DRM application is geared towards specific advertising and promotional goals rather than copyright protection. For example, you can encrypt your videos with a rule that promotes a double opt in newsletter where the user downloads your video and must sign up for your newsletter in order to see the content. The marketing possibilities of DRM are only limited by your imagination.
How Does DRM Work?
Step 1: Using NationalNetDRM's proprietary software, you can encrypt your audio and video files right in your own home or office. It's as simple as selecting the files you wish to encrypt, choosing an application to associate with those files and outputting the newly encrypted files to a directory on your hard drive. Unlike other companies offering DRM, we do not require that you upload your content to our servers in order to encrypt it.
Step 2: Once encrypted, you can upload the files to your website or distribute them on the various P2P networks, depending on your strategy.
Step 3: When a user plays one of your videos, the encrypted file will contact the DRM licensing server in order to activate the rule.
Step 4: The licensing server issues the license to the user.
Step 5: The video is played.
